dashabber launch asset conceptualized, produced, and creative directed by Omari Harmon.
Omari is a results-driven creative and marketer with 7+ years experience in social media, digital strategy, brand development, talent relations, and project management.
Proven track record delivering high impact, fan-focused campaigns for emerging and established artists including RAYE, Jill Scott, Phoebe Bridgers, Buddah Bless, Smino, MUNA, Burna Boy, Claud, Wale, Yeek, The NBHD, and Masego. Skilled at blending creative storytelling with analytics to grow audiences, identifying and leveraging emerging trends in popular culture to drive impactful moments, and build lasting fan engagement. Guitarist, DJ, and lifelong believer in artist-first strategies.
Formerly Sony Music Entertainment (The Orchard/ Human Re Sources), Creative Artists Agency, Bad Habit Records (Atlantic), Saddest Factory Records (Secretly Group), EQT Recordings (UMG).
Projects
Projects
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RAYE 'Best New Artist' Grammys Campaign
Led and implemented creative marketing & social media strategy for RAYE’s Grammy-nominated Best New Artist campaign.
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Saddest Factory Records x FLOOD Magazine
Project Management for the Saddest Factory x FLOOD Magazine label announcement campaign.
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dashabber
Founder & Creative Director of a sustainable apparel resale service that connects customers with verified, experienced resellers in their communities to outsource and facilitate the sale of their secondhand items.
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Yeek "Only in the West" Music Video: BTS Photographer
Film photo shot by me.
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Saddest Factory Records Corporate Retreat
Produced the Saddest Factory Records Corporate Retreat showcase at SXSW '22, praised by Rolling Stone for its “innovative and boundary-pushing approach.”
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dashabber x The New Bar
Secured a partnership with The New Bar for a Sip n Thrift event to enhance dashabber’s visibility.
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Saddest Factory Records: Social Media Manager
Crafted and developed Saddest Factory's unique brand identity and voice working directly with CEO, Phoebe Bridgers, solidifying the label's digital presence.
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Berhana x Brain Dead
Marketing Lead and Producer for the screening of Berhana's 'The Nomad's Dream (የዘላን ህልም),' a musical film tribute To Ethiopian Diaspora communities + First Generation Americans in partnership with Brain Dead Studios LA.
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MUNA 'MUNA' Album Campaign
Project Management and Artist Relations Lead for MUNA's highly acclaimed, self-titled album.
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Berhana's NPR Tiny Desk Performance
Marketing Lead and Project Management for Berhana's NPR Tiny Desk performance.
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dashabber Friends & Family Launch Party hosted by the Social Club
Producer and Event Manager for the dashabber Friends & Family ‘Sip N Thrift’ launch party in partnership with the Social Club.
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Jennifer Lopez x Global Citizen's "Vax LIVE: The Concert To Reunite The World"
Project Management for Jennifer Lopez and her team for the Global Citizen's "Vax LIVE: The Concert To Reunite The World."
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Burna Boy Grammy Campaign
Day-to-Day Management for Burna Boy and his team for his 2021 Grammy Campaign.
Notable Clients
Notable Clients
The Orchard/ HRS
RAYE
Jill Scott
Buddah Bless
Lancey Foux
Lekan
EQT Recordings
Smino
Masego
Monte Booker
Wale
Berhana
Saddest Factory Records
Phoebe Bridgers
MUNA
Claud
Sloppy Jane
Charlie Hickey
Bad Habit Management
Burna Boy
The NBHD
UMI
YEEK
Bakar
Freelance Management
Jennifer Lopez
Victoria Monét
Miloe
Penelope
Creative Experience
Creative Experience
Branding & Creative Assets
Graphic designed by me
Let’s Work Together!
From strategy to execution, I promise a client-centric approach that brings your ideas to life, addresses your organization’s needs, and delivers impactful marketing solutions that we can all be proud of.
